There is a very easy way to make almost any piece of marketing weaker. Add more adjectives. Innovative. Industry-leading. Premium. Trusted. Exceptional. Revolutionary. Customer-focused. World-class. The problem is not that these things cannot be true. The problem is that saying them does not give anybody much reason to believe them. Customers have heard exactly the … Read more
The gender gap in sales
Sales Angel
The sales industry presents a contradiction: women make up just 31.6% of sales professionals, yet they outperform men in key performance metrics. With higher closing rates and better quota attainment, women are demonstrating their ability to thrive in sales. Yet, they remain underrepresented in high-paying sectors and leadership positions. This raises serious questions about how … Read more
ISP training at Maple
Sales Angel
Maple Associates’ recent endorsement by the Institute of Sales Professionals (ISP) highlights the growing importance of professional accreditation in the sales training industry. While endorsements from recognised bodies have long been common in fields such as law, medicine and finance, sales has historically lagged behind in being recognised as a true profession. Maple Associates’ experience … Read more