
The sales industry presents a contradiction: women make up just 31.6% of sales professionals, yet they outperform men in key performance metrics. With higher closing rates and better quota attainment, women are demonstrating their ability to thrive in sales. Yet, they remain underrepresented in high-paying sectors and leadership positions. This raises serious questions about how … Read more

ISP training at Maple
Sales Angel
Maple Associates’ recent endorsement by the Institute of Sales Professionals (ISP) highlights the growing importance of professional accreditation in the sales training industry. While endorsements from recognised bodies have long been common in fields such as law, medicine and finance, sales has historically lagged behind in being recognised as a true profession. Maple Associates’ experience … Read more

Investing in sales talent through apprenticeships
Sales Angel
Apprenticeships have long been recognised as a cost-effective way to develop talent, and with National Apprenticeship Week highlighting their impact, businesses are being encouraged to consider them as a route to upskilling teams and driving revenue growth. The financial case for apprenticeships Many businesses assume training is expensive, but apprenticeships offer a compelling financial proposition. … Read more