There is a very easy way to make almost any piece of marketing weaker. Add more adjectives. Innovative. Industry-leading. Premium. Trusted. Exceptional. Revolutionary. Customer-focused. World-class. The problem is not that these things cannot be true. The problem is that saying them does not give anybody much reason to believe them. Customers have heard exactly the ...
The sales industry presents a contradiction: women make up just 31.6% of sales professionals, yet they outperform men in key performance metrics. With higher closing rates and better quota attainment, women are demonstrating their ability to thrive in sales. Yet, they remain underrepresented in high-paying sectors and leadership positions. This raises serious questions about how ...
Maple Associates’ recent endorsement by the Institute of Sales Professionals (ISP) highlights the growing importance of professional accreditation in the sales training industry. While endorsements from recognised bodies have long been common in fields such as law, medicine and finance, sales has historically lagged behind in being recognised as a true profession. Maple Associates’ experience ...
Apprenticeships have long been recognised as a cost-effective way to develop talent, and with National Apprenticeship Week highlighting their impact, businesses are being encouraged to consider them as a route to upskilling teams and driving revenue growth. The financial case for apprenticeships Many businesses assume training is expensive, but apprenticeships offer a compelling financial proposition. ...
The government has announced new measures to crack down on the online sale of knives, with stricter rules for retailers and harsher penalties for those who fail to enforce them. Named ‘Ronan’s Law’ in memory of 16-year-old Ronan Kanda, who was fatally stabbed in a case of mistaken identity in 2022, the legislation aims to ...